RELENTLESS FOCUS ON ROI HELPS RNR COME BACK TO PROFITABILITY AFTER RADICAL REBRAND
Introduction of new website caused significant loss in Quality score and higher cost per lead. Improve overall conversion rate. Improve mobile user experience & transaction speed. Bring back cost per lead at pre-rebrand levels.
AImplement Automation & Machine Learning on campaigns through bid strategies. Analyse mobile website data to identify bottlenecks. Reduce steps for mobile user to enquire. Audit website speed compared to best-in-class
40% increase in mobile conversion rate 30% faster website Overall decrease of 39% in cost per inquiry
www.rnr.co.za is a full service holiday home management and rental company.